Playing Bernanke: Optimize your Social Media Economy
If you have a decent follower count on Twitter, it’s fairly likely that a large percentage of them are robots. In 2012, a study of 39 large corporate Twitter accounts found that companies with active...
View ArticleTwitter’s long tail is long
There are entire industries that have become extremely successful by devoting themselves only to serving the long tail. What “long tail” means in the case of your business is what you will have to...
View ArticleYour Twitter Engagement Checklist
If you’re reading this, chances are you discovered this post through Twitter. The 140-no-frills-format has taken the internet by storm, and while penetration amongst internet users is nowhere near...
View ArticleThought leaders love a competition: engage your influencers with a leaderboard
Before you read on, please answer this question: How valuable would it be to you to drive the top 50 influencers and thought leaders in your niche to your blog? If the answer is anywhere between...
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6 ways understanding influence can revolutionise your Twitter strategy
Knowing how the influence is structured within your Twitter following is extremely useful. You can understand the true sharing power of the community you have built and identify the best potential...
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